Apr 24, 2021If this Cruella Social Strategy Plan Doesn’t Scare You… I Don’t Know What WillDisney’s Cruella has to be one of the most anticipated live-action premiers of 2021 for the Disney studio. For being one of the first films back in theaters and with premier access through Disney+, the film has a lot of marketing potential through social media to gage interest for new…Cruella4 min readCruella4 min read
Apr 19, 2021Ready, Set, Post: A Social Media Ethical Guide for the Film and TV BusinessSocial media should be a tool we use that is fun, engaging, and informative. In the Film and Television business, we also strive to do the same so why not implement those same practices online? Let’s look into some basic guidelines so that we keep and maintain a safe space…Social Media3 min readSocial Media3 min read
Apr 10, 2021The Social Dilemma: Handle With CareSocial media…the one thing that’s brought us so much joy through instantaneous connection; on the other hand, the one thing that’s brought us stress and pain from that connection. To think that this magical little tool that connects us with friends, family, celebrities, and influencers, could be the root cause…The Social Dilemma5 min readThe Social Dilemma5 min read
Apr 2, 2021A Match Made in Social: Envisioning a collab between Sara Mora and Hija De Tu MadreThe power of social media influencers could have a significant impact on a business or a brand; whether it helps them gain followers, interaction, reach, or conversion between those customers that are on the cusp of buy-in. As outlined through this 2020 Influencer Marketing Bench Report by Influencer Marketing Hub…Ufcjonline4 min readUfcjonline4 min read
Mar 18, 2021Let’s Switch it Up: Looking at the Nintendo Switch and its Target MarketingI think it’s obvious now that gaming isn’t just advertised to kids. As society relaxes its nature in accepting this as more than a form of simple entertainment; companies like Nintendo can expand in their target marketing to gamers of all ages, experience levels, and genders to bring in the…Ufcjonline3 min readUfcjonline3 min read
Mar 14, 2021Netflix: Making SMART Decisions About Their Social Media StrategyWhat is Netflix without its social media presence? The company itself is built on the idea of content dissemination, and now on the quality of the originals it delivers to its customers. Without its social media presence, Netflix wouldn’t be able to connect with loyal viewers, catch them up on…Ufcjonline4 min readUfcjonline4 min read
Feb 18, 2021Instagram Best Practice Guide: The Downtown Los Angeles Film FestivalPosting for @DTLAFilmFest Posting on behalf of the DTLA Film Fest should be fun! Ultimately it’s a good way to engage our audience to come out to the festival and enjoy not just the films, but other services we offer such as — Live Q and A’s, panels, and interactive visual experiences. …Ufcjonline4 min readUfcjonline4 min read
Feb 5, 2021How a Niche Market Like Reddit Can Make or Break a BrandWhen we think of niche platforms, we usually think of online spaces where superfans go off to gather and share their affinity for something like Star Wars or Star Trek. In reality, these types of platforms offer a space for any fan — being a starter, moderate, or super fan…Cjconlineuf4 min readCjconlineuf4 min read
Jan 17, 2021The Age of AOL Instant Messaging (AIM)You’ve got mail It’s the notification, the first message you got after you’ve put your ears through the unforgettable dial-up (you can listen here). …AOL3 min readAOL3 min read
