A Match Made in Social: Envisioning a collab between Sara Mora and Hija De Tu Madre

Joceline De Lara
4 min readApr 2, 2021
Photo by Prateek Katyal on Unsplash

The power of social media influencers could have a significant impact on a business or a brand; whether it helps them gain followers, interaction, reach, or conversion between those customers that are on the cusp of buy-in. As outlined through this 2020 Influencer Marketing Bench Report by Influencer Marketing Hub, social media influencer marketing is booming on Instagram and through video, with most companies satisfied with their return on investment. Going on to show that the increase in collaboration is worth it when new followers gain exposure to your business/brand.

One brand and an influencer I would like to see make a collab would be between the Latina-owned business Hija De Tu Madre and the Instagram social activist Sara Mora.

Patty Delgado, the founder, and designer for Hija De Tu Madre (HDTM) sets out to create apparel that combines that American fashion with Latino/Hispanic culture to create looks that align with the empowered feminist in your life. From “Muy(Very) Busy” t-shirts, Motherland necklaces, to “La Jefa”(the boss) desk plates, this brand strives to tell it how it is for the working American Latina.

Sara Mora Activist Influencer. Courtesy of Seventeen

Sara Mora is an Immigrant rights activist and founder of Population MIC. Her mission is to empower those who are seeing the struggle immigrants are facing to find a better life in America. Traction behind these issues has gained an unwavering spectrum of support and opposition, but Sara proves that this is a fight worth getting behind.

Hija De Tu Madre is a growing brand that is established for the modern feminist/activist/ and culturally inspired Latina and Hispanic person. Sara is an activist for Hispanic and Latino human rights who is also a storyteller throughout her social media presence.

Both the brand and the influencer align themselves with their care for social justice issues, the cultural impact of being a Latina and an American, and women’s social justice issues. The collaboration between Sara and HDTM can prove to go far beyond that of selling any tangible product.

Vision:

Model Apparel:

Courtesy of hijadetumadre.com

This would be the most ideal since the brand is first set as a business. There are a few prominent looks that Sara can get behind but the most prominent I would say would be between this FUCK ICE t-shirt and the Hija De Tu Madre look.

The vulgar language may be off-putting, but this is a statement that both HDTM and Sara stand behind. With the 20% of the proceeds going to Border Kindness there is a sense of responsibility and the reliance on a statement that isn’t just seen but echoed. There is more to the shirt than meets the eye.

IG Takeover:

Here followers can get a glimpse of Sara, showing herself and taking creative control in what both her followers and HDTM followers want to see and hear. New followers and fans of Sara alike join together and are both able to gain new exposure to the brand and her own voice.

The HDTM voice extends to more than just Instagram, the brand is very prominent on TikTok, which could be another outlet the influencer could use to leverage that more relaxed and personal touch to connect with followers.

Jefa Day:

This past March, Women’s History Month took over the feed of HDTM, here Sara could be a part of the unique day the brand came up with to boost the pride of working Latina women. Showcasing more than just their apparel shows that the company has values that extend beyond that of monetary gain. There a purpose and a reason to support women in the industry. A perfect touch any time, but more celebrated in this month.

Another noteworthy touch*:

Courtesy @hijadetumadre

There is a “Make Jefa Moves” (Make Boss Moves) mural in Los Angeles that HDTM established in 2020. This is a great interactive mural that highlights the artist, the company’s creativity, and the engagement of followers and customers. The brand already puts UGCs to use here, but with Sara being an L.A. native, we could see a real connection into a part of Los Angeles that is booming with cultural diversity.

What makes HDTM enticing is that their core values align with what they are selling to the customer. An underrepresented woman-owned business is definitely going to get my support and will hopefully be a platform that is able to showcase itself as more than just a brand. Sara also stands for this and shows that she is a leader in activism. Her tenacity and drive to strive for women’s and immigrant rights centers on the beliefs of many, bringing in her more than 100K followers to feel the same way.

This collaboration is more than just one single thing, and I’m in support of that especially coming from these two.

--

--

Joceline De Lara

As a grad student at the University of Florida, I aspire to study the age of communication. Let's see where that leads us.