Ready, Set, Post: A Social Media Ethical Guide for the Film and TV Business

Joceline De Lara
3 min readApr 19, 2021


Photo by izayah ramos on Unsplash

Social media should be a tool we use that is fun, engaging, and informative. In the Film and Television business, we also strive to do the same so why not implement those same practices online?

Let’s look into some basic guidelines so that we keep and maintain a safe space for everyone to be a part of.

First Things First, Know Your Audience:

Your audience will be your biggest ally, but they can always be your fallout when it comes down to the wrong post. The audience wants to be engaging, so creating content that they like and that you love making really gets you the best of both worlds.

Still, we need to understand our limits. Gathering data through metrics can be tricky to ethically navigate through, as this is the data that helps you build on your brand. As long as your audience is on board, you should be good to use those metrics to the max.

Photo by Glen Carrie on Unsplash

Never compromise on privacy:

Your safety and the safety of others should be a top priority. Good practice should be taken into consideration as the privacy of others is an important factor. You should never disclose private conversations or sensitive information. This could often cause more trouble if an NDA is involved.

Be transparent and speak the Truth:

Authenticity is putting your best foot forward. Although film and TV share their narratives, audiences connect when they feel that their emotions are shared. Be authentic and share what great about your brand. It fits your narrative and it might attract the followers you want.

For more information on disclosure for the digital marketing space, check out this FTC guideline.

Courtesy of the Albuquerque Library

Think before you Tweet:

This should be one of the most important steps before posting any sort of comment. Think about who that affects and what that could mean later on in the future. When we create a space that is fun and inviting, there could be times where we get ahead of ourselves

We also have a responsibility when we post untruthful information. Facebook and other have been tirelessly working to slow the spread of misinformation on major platforms, posting warnings or even labeling COVID/vaccine posts with CDC links to encourage users to research more when necessary.

Imagine the Impact:

People look to the film and TV industry for entertainment, with that, comes a responsibility to own up to the work and ethically stand for what's right. The medium culls in a large audience, and you never know who is watching. Be careful, the way you represent yourself can and will impact others looking to social media.

In Conclusion…

It pays to think before you post. We always need to be prepared for the best and worst situations as timing can mean everything. As long as we are authentic in our social media use, we can see the impact that makes on our followers. Ready, set, action!



Joceline De Lara

As a grad student at the University of Florida, I aspire to study the age of communication. Let's see where that leads us.